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Prepaid Legal leads can make the difference between success and total loss in your business. But, not all leads are born equal.

Whether you choose to buy leads or generate your own, there are three main "types" or categories that you'll find advantageous in growing your Prepaid Legal business:

1. Potential customers. These prospects are interested in one of your products or services. If happy, they may be delicately introduced to your program with consistent success. But, they didn't start with an interest in making money, and they're going to need a lot of education.

2. Opportunity seekers. These prospects are looking for an opportunity to make money. They may or may not be serious, that's for you to determine. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your duty will be to find the serious ones, overcome their concerns and guide them into your team.

3. Active network marketers. These prospects are already in an opportunity, and seeking leadership in how to be a success. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of MLM, and 2) they've demonstrated it with their wallet by enrolling in a program.

The most valuable prepaid legal leads are those in the third group: active multi-level marketers.

Why?

Well, as mentioned above, you are certain they have an interest in making cash with network marketing. You will never hear them say, "Is this one of those pyramid schemes?" and other such silly questions. They're past that; they know better.

They also understand the profession better than someone who's never been in network marketing. So, once they become a member of your group and get up to speed, they'll create results much more quickly (and with less coaching) than the average person.

Lastly, they likely know other active network marketers: their upline, front line, and even cross-line reps they met at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your group.

They're in an opportunity, though, and not necessarily looking to embark upon something new. It's your job to gently, and with great care, pique their interest without setting off any alerts.

The best way to do this is to start with an offer that benefits them in their existing business... something not even related to your program. Something generic, like marketing tools or education.

Obtain their trust, and demonstrate your value to them by showing them how to move forward with their existing opportunity. Show them that, unlike their existing upline, you are teaching them things that yield results. But make it understood that the only people who get your real focus are the people contributing to your personal success.

At that point, signing up for your group will be the next sensible step.

In summary, you can target potential customers, you can go after opportunity seekers, or you can target active MLMers. Of the three, active network marketers have the highest potential to explode your team with the least effort. Focus your energies there, and your business will be transformed.

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